“Little Mix,” was originally known as “Rhythmix,”because the girls were forced to change their name in week four after it was revealed that there was already a Brighton-based children's charity of the same name. But following stellar performances of En Vogue's "Don't Let Go," Katy Perry's "E.T.," and Rihanna's "Don't Stop the Music," they beat the Conway Sisters and Hope's previous record to become the first girl band in the show's history to make it past week seven. After contributing to the high-profile M&S TV ad campaign and the finalists' charity cover version of Rose Royce's "Wishing on a Star," they eventually went on to triumph over Marcus Collins in the final. Jade Thirlwall and Perrie Edwards Jesy Nelson and Leigh-Anne had all originally auditioned as solo artists, but were put together as a group at the boot-camp stages. After impressing Jessie J and mentor N-Dubz's Tulisa Contostavlos at Judges' House, they made it to the live finals, where their girl-next-door image and personalities and song choices saw them outgrow their initial underdog status.
All of them are full of talents but the kind of magic is not the same compared to that if they are soloists. I think that it was a smart move to group them together because their music is just plain transcendental. Everyone has a powerful and beautiful voice complementing each other’s vocal prowess. Even though they are often compared to artists such as “Fifth Harmony,” I believe that they, too have this different vibe and they make proper and good use of it. All of them are beautiful in their own ways, too. They are a full package of aesthetics, I can say. Their music videos are full of visuals too.
In their video for the upbeat and fun song “Black magic” the girls portray themselves as loser girls in the school, those with dorky clothes, geeky hairstyles and other fit-for-losers merchandise and they are often bullied by the students in the school, especially the blonde popular girl who has a hot boyfriend which they have a crush on but all these bullying ended when they discovered a book from the library which allowed them to have witch-like powers. They used their powers to make fun of the people who bullied them and made themselves prettier. That certainly connects to the title of the song: Black Magic.
This song might have a denotation that what they have is like some kind of sorcery but when you listen to the lyrics of the song, the connotation is different. It says that girls have a certain charm to them which is irresistible and likeable and men feel like they have been enchanted or bewitched but the reality is they are not. Their hearts have only been captured by girls.