Throughout its history, the video gained momentum with television, especially in the beginning with the MTV channel, giving the music a closer image between artist and audience, as well as an opportunity for musicians who can complete the story that have their songs with another story, characters and locations.
The videos have been transformed over time. Like how to publicize music have evolved from black and white, to color, to the HD and YouTube.
Precisely the versatility and scope of the Internet allow them to artists show their image beyond the territorial border, not only for; expose what they do to the world or complete part of the history of the song, but to show more of themselves, to connect with your audience, establish a trend, pay tribute to outstanding films, showing their daily lives to fans , among others.
So it is with Little Mix, a British group that thanks to programs like The X Factor UK and where these singers were no longer soloists to begin a career as a group was formed.
Indeed, there are songs whose videos are unnecessary, but I think this one did make it, is not the best video of the story, but it is consistent with the image of the band, aspirational, it reflects insights public of the group and know distinguish between band Fifth Harmony American girls who also come from the version of the X Factor USA.