The question is not only directed at non-Venezuelans. Many Venezuelans know little of his music, and often circumscribe their meeting llanera music.
And the big problem that suffers these genres is little diffusion through traditional media, and those who know and enjoy these sounds do that or are musicians, or live with popular cultists or usually attend regularly celebrations traditional folk festivals calendar.
A few years ago we made a trip for eastern Venezuela undoubtedly place of great rhythmic, melodic and harmonic richness, and we found that in none of the regional stations the music of those places was transmitted, in any of the schedules. Surprisingly, we ask one of the friendly selling pies there in Cumana, and the lady simply said no, that traditional music played on a few occasions and that if we wanted to do, was to go to college or any of the groups.
And the worst was when we said, quietly, that even mothers even cradling their children with that music, but use the songs usually broadcast radio, ie, reggaeton, vallenato, bachata. The terrible thing about this is that the musical food they receive the youngsters is incomplete: it is not bad to hear other music, so detestable is that not even hear their own.
If by decree, if by obligation, if for taxation in schools ... it is possible that these methods work. The bottom line is that the musician, Venezuelan sculptor, feel at ease with his music, with its traditions, and equally, the listener, the music lover to enjoy the same. The rest will follow.