“Love So Soft” has brought Kelly Clarkson back to the mainstream. The singer recently signed with Atlantic and announced that a new album would follow this year with the soul genre as the main sound to be found on the album. That new album, “Meaning of Life”, is now expected on October 27th 2017. It has been said that this is the album she has never been able to make under the last deal she had, still stemming from her American Idol days.
Moving away has definitely opened up new doors. If I see anything in the new video, it would be a new, recharged Kelly, who’s ready to make new things happen. The video itself already feels different. Kind of like a musical that meets an artsy dance video.
Alongside of releasing the video for “Love So Soft”, Kelly also released the audio for the ballad “Move You”. Both songs make good use of background vocals and almost show signs of being inspired by old soul and gospel music, but still the songs vary in style.
In the bulk of last week’s music releases, “Love So Soft” quickly became my favorite release. It’s a surprising track coming from Kelly and it blends in some classic soul with a slightly newer r&b trend. It’s kind of what I would’ve expected of Meghan Trainor or even Beyoncé, but I’m really glad it’s Kelly who’s done this.
Kelly is one of those vocalists who’s been able to play around with different genres. Her music seems to change per album. Just a few years ago, she was singing country music and now she’s back to the roots she started with, soul and r&b, while somewhere in the middle she did a rock album and even delivered a few dance tracks. Her voice is able to pull it all off, and pulls it off well. This is no different. In fact, I think Kelly even sounds more powerful on “Love So Soft” than I’ve ever heard from her before.
I especially love the pre-chorus where there’s a shift in rhythm. This is the bit I think refers to contemporary r&b. It’s surprising, energetic and funny with the slight hick up high notes at the end of the third lines. This is going to be a fun song to sing. It’s all in the details, you know.
