Sony signs with this great artist

Sony has just introduced its ranks to Nicky Jam to create a new musical concept. The urban music singer joins the record company to create creative content, drawing on the artist's experience as an award-winning producer. In addition, this union aims to highlight the state-of-the-art audio technology products of the company, with the purpose of giving them life thanks to the great urban sound of the artist.

"We are thrilled to have the opportunity to collaborate with pioneering musician Nicky Jam," said Noritaka Sawamura, Senior General Manager for Branding and Product Planning at Sony-based Sony Video & Sound Products. "At Sony, we are always working on discovering new ways to inspire through music. With the help of Nicky Jam, we hope to reach out to new music lovers and guide them to enjoy their passion to the fullest! "

In this way, Nicky Jam bets on more internationalization of his work, breaking the frontiers to bring his music to the whole world. Without doubt, a new adventure for the successful singer of reggaetón.