A pop song "successful" to be considered as such, is distinguished by being a song of "massive" type. In that sense, it is created for that purpose, to be attractive for a considerable number of people, regardless of language or country, type Pop song must like a lot of people. In the case of "Last Friday's Night" Katy Perry is a song that is a massive situation; the day after a party.
The public is defined, it is a young audience, especially are supported with a marketing strategy Audiovisual containing the appearance of prominent public figures and controversial, for that -just time when both the song was released and then the Videoclip- the audiovisual piece , having longer duration, is a short film.
How to advertise was even innovative, small samples of Corto that adentraban the viewer into the world of "Last Friday's Night", allowing the audience feel more connected not only through its own history, but they can live a movie the style of Hollywood through song and Short.
Undoubtedly the (facetious) emotional connection is achieved through characters in the short, elements that characterize "the ideal" of young Americans of Hollywood movies.
Through the audiovisual piece song it becomes a mass product, even though this song is simple, no longer just a story of a Friday night to go on to become an icon of Marketing Studies, trend and reference for other videos of musical type. On the letter, sticky, to move a little on the dance floor until you release the whole body and belting.