Or Adele really is excellent, and has a team of truly fantastic advertisers.
British singer we see in the distance, as if it were a historical object of study. If we take that away, we would see that Adele has continued to succeed since it came first, being a girl.
While it is true the singer provides a repertoire that fits his voice, do not forget that parallel to this there is a whole marketing team in charge of highlighting all facets of the person (ie, what we see beyond the artist), and that undoubtedly makes Adele whatever it is.
As discussed in a previous post, Robbie Williams, British musicians have a superlative recognition in the world of music, something that transcends the amazement of any music lover. Just take a look at the recent history of pop and rock music, to realize this fact. Adele does not escape this fate, and she feeds on this source of talent.
To complete, the album recently released, 25, has just achieved certification Disk Diamond, and most interesting, it is not the first certification of this caliber that sympathetic gordita gets: already in 2011, with 21, had managed that goal, which means that if each album got that "brilliant" means that each sold 10 million copies or songs. An important goal.