There are several artists who opt to sing in another language other than their own. Usually the English is a universal language, and all artists around the world know that versionar a topic in English is your ticket to internationalization, reach anywhere in the world, wrapped in a sound, a universal language and is also a so that its image and message is of interest through culture is accepted worldwide.
In the case of American artists versioning songs in Latin languages allows them to create greater affinity with this community, whether in Italian, Portuguese or the most common, in Spanish.
From the point of view of the audience (it happened to me) hear the voice of any artist recognized worldwide speaking or singing in your language is "Wow" Let the fan or do not feel that "I establando to me"
Of the several prominent versions of the world Pop can appoint "Skyscraper" by Demi Lovato or "A year without rain" Selena Gomez are young artists who know their community of fans have a strong presence in Latin America.
It is an interesting activity not only for the artist, showing some of its potential, vocal singing in another language but to connect, approach and motivate you to keep listening.
This song Nelly Furtado personally caught me with that suavecito intro, then it causes listen to the lyrics carefully, then wrap with the same language.