If you parse through the unusual band name and their dynamic blend of hip-hop, electronic music and pop, you will find that London trio Strong Asian Mothers’ songs are often preoccupied with the interpersonal chasms that thwart meaningful intimacy (as with most people, coupled or otherwise). This is an obvious statement with previous tracks like “Outta Of Love” and “Don’t Let Go”, which both aim to elevate lovemaking and heartbreaking into the realm of the ‘soul shaking’. With "Sober”, however, the heartbreaking took the form of a hedonistic compromise that might surprise you with its unflinching acceptance of contemporary romantic realities: ‘She don't like you when she's sober/ Just looking to get load off/ She don't really give you hope but/ Holding on to your clover/ So we hit odd wait in the dark/ Now it's tick tock we're going off off off’.
Their latest single “Hard to Find” finds them leaving their romantic woes on the backseat, as they imbue “the unrivaled feeling of chasing/achieving that great night out” with metaphysical urgency and grandeur. The distance between the self and the prospect of "meeting new people and forging unforgettable connections, dancing to your heart's content, letting a night take you anywhere, and perhaps meeting someone special in the process” are elevated to cosmic proportions as the band hints at desolate orbits and endless miles of lonesome traveling. The compelling blend of heartfelt neo-soul vocals, synths, pianos and insistent drums create a cinematic build-up to the revelatory prospect of bridging that intergalactic chasm, and finally initiating contact with that ‘missing piece’.
