Alex G is the stage alias of Alex Giannascoli, a singer, songwriter, and multi-instrumentalist who built his reputation with intimate lo-fi pop that combines strong melodic sensibilities with a ragged, impulsive-sounding performance style.
He is also known for diversions into recording experiments and noise. After releasing a dozen combined albums and EPs on his own or on smaller labels, his Domino Records debut, 2015's Beach Music, landed on Billboard's Heatseekers chart. He retained his idiosyncratic, turbulent style even as he began working with collaborators, expanding his sound, and working in studios. As a teenager, Giannascoli, a Pennsylvania native, wrote and recorded music in his bedroom. He released his home-recorded label debut, DSU, in 2014 via Orchid Tapes. The U.K. label Lucky Number mastered and released a couple of Alex G's earlier DIY albums, Trick and Rules, in the spring of 2015, and he signed with Domino Records for his DSU follow-up, Beach Music, issued in October that year. That album expanded his audience and furthered his reputation, and in 2016 his guitar work appeared on the Frank Ocean albums Endless and Blond.
His second Domino record, Rocket, was released in May 2017. Still home-recorded, it was a more collaborative effort, featuring members of his touring band, and reached #23 on Billboard's Independent Albums chart. Later that year, he appeared on-stage with Ocean amid headlining tour dates. House of Sugar arrived via Domino in September 2019.