Through a prolific, albeit quiet grind, Token has morphed into an outlier in hip-hop. Powered by razor sharp wordplay, head-spinning verbal acrobatics, and off-kilter hooks, the Massachusetts rapper evolves at a dizzying pace. After amassing hundreds of millions of YouTube views and streams independently and receiving acclaim from The Boston Globe, XXL, Complex, and more, he leaps forward again on his new project Pink Is Better—the first to be released under his own label Never Too Different and Atlantic Records.