BIG DATA is the paranoid pop brainchild of artist/producer, Alan Wilkis. His music explores the relationship between man and machine, and the ways in which technology is reshaping the human experience. In 2014, BD made waves with the #1 alternative hit, Dangerous (feat. Joywave), which has since been certified Gold in the US and Canada. Big Data’s 2015 debut album, 2.0, featured collaborations with Kimbra, Rivers Cuomo, Twin Shadow, Dragonette, and Jamie Lidell. ‘3.0’ is Big Data’s long-awaited upgrade. It spotlights the subject of artificial intelligence and its many possible applications in our not-too-distant future. While AI may prove to be humanity’s greatest achievement, it carries with it a risk that is both existential and irreversible… one of many reasons why experts refer to AI as our “final invention.” There is a simultaneous sense of wonder and terror to AI, and that duality is the engine behind Big Data’s upcoming new music.