Internationally, you might know Milow from his transformation of 50 Cent’s “Ayo Technology”. I say “transformation”, because before him I had never heard anyone cover a rap song and turn it into an acoustic pop song, an enjoyable ballad no less. It brought him his biggest success.
However, what you may not know, is that Milow has since held on to his fame in homeland Belgium and is one of the biggest musicians there. Surrounding countries like The Netherlands, Germany and France are still very fond of him too.
In May of this year, he released his 7th album called “Modern Heart”. Milow is one of those artists who has stayed incredibly true to his own sound. “Modern Heart” is described to incorporate more R&B into his music. There are some songs that have a little more spunk to them that you would expect from him, like “The Fast Lane” and “Lonely Heart”, but overall you can tell you’re listening to Milow by the first few words you hear.
If you are unfamiliar to his sound, than just think about Jason Mraz. His laidback late-nights-at-the-beach-while-watching-the-sun-set pop music is exactly what Milow brings. In fact, he’s even worked with some of the same producers as Jason Mraz.
Even though there are no groundbreaking changes, you can hear is trying out new things on “Modern Heart”. However, for single releases, he’s chosen a much safer path and has released his usual sound in his latest single, “Howling At The Moon”. Lyrically, it’s very simple, but that is (almost) forgiven because it’s so catchy. You sing along with it by the time the song ends.
The video for “Howling At The Moon” was released in April and has just reached 7 million views on YouTube and 11 million streams on Spotify, so maybe the safe path works. Though I’d much prefer the stuff with a little more edge to him, to as far as you can expect from Milow.
