One of the most successful pop-R&B artists of the late 20th century and the early 21st century, Usher scored his first charting single as a fresh-faced teenager with "Call Me a Mack" (1993). As part of the thriving LaFace label roster, he then had an instant impact on the post-new jack swing era and…
Listen to Usher's most popular song
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R`n`B veteran Usher is packing up with some heavy machinery, shooting the strong political life massage, reflecting on the unarmed victims of the multiple shooting events that occured these last couple of months in America, making it a very dark period of time for her people. And who better to recruit for keeping the strenght of the message then the Rap`s one and only preacher, Nas. Representing the voice of the women, with Jamacan Rihanna swag in thin vocal chord pitching, is our most resent star, RiRi`s "BBHMM" originator, Miss Bibi Bourelly herself.
What Usher did here is not just maintaining the expectations of most by using the real life cause and stories to sell his art, but he did just the opposite, by demolishing that same expectations in creating the method called "Don`t Look Away" in parthnership with Tidal, where every visitor who wants to hear the song must aim his vision on the pictures of the victims that will be displaying on the screen while song plays on, and if at any moment they look away, the song literally stops. Of course the only condition for any listener is to have a Google Chrome or Firefox and a working web camera which is mostly the case with everyone these days.
This is the smartest, biggest thing any artist could do, a huge step towards actual action and dear Usher hit the right button at the right moment we hope so. It is time not just for America, but for we humans to lift our heads up and act with our hearts first, cuz at the end that`s all we got..... One another.