I remember the first time I heard 98 Degrees sang Invisible Man. I loved their music from the very start. They are from Ohio, and as a fellow Ohioan I was thrilled that such a great group came from my state. While a lot of people I knew liked Nick or Drew Lackey, I preferred Jeff Timmons. I went out and bought any new music that 98 Degrees released and played them over and over.
In 2004, Jeff Timmons released his first solo album, Whisper that Way. I was thrilled with the song and was so glad that Timmons was continuing to make music on his own. Social media makes it easy to follow all happenings and news about Timmons. He is active on Twitter helping to keep fans informed on what is going on.
In 2009, Timmons offered his new music free to fans for download from his website.
In 2010, I spoke to Timmons for an interview and asked him for his opinion on promoting his music using social media. He had this to say, “I think the Internet blows the doors wide open to promote your music. The traditional forms of marketing and promotion – radio, television, and print media are extremely expensive, and there is a log jam of artists trying to fill a small amount of slots. With the Internet the possibilities are limitless. Of course you have amazing social networks where people congregate, but you also have new ways to get to more and more people every day. The Internet puts the control in the consumer’s hands, and allows them to provide you immediate feedback of their likes and dislikes. This enables you to customize your content to suit your demographic, and allows you to do things your way and ignore traditional rules and limitations.”
Jeff Timmons is a great, down to earth musician, who knows his fans is what keeps him making music and I love all of the music by Timmons and 98 Degrees.
