Ellie Goulding has been rather silent ever since her last release, but that changed this morning on UK radio station Capital FM's Breakfast Show when her new single, On My Mind, was played for the first time and officially released to the public.
It's the first single from her new album, Delirium, which is set to be released on November 6 through Interscope Records.
Her vocals are light as always, floaty and breathy ontop of a spiky staccato beat played on a vamped up electric guitar. Clearly inspired by both reggae and rock music, it's definitely something different when compared to Goulding's usual pop princess style. It certainly is a catchy song, one that is probably going to be a big hit over the next coming months, popular with fans on both sides of the Atlantic.
One thing that is stopping me from raving about this single, as while I wouldn't call myself an Ellie Goulding fan I do rather enjoy her music, is the repetitive nature of both the lyrics and the music. I suppose the method of keeping it simple and memorable, getting it stuck in people's heads until they relent and buy it from iTunes is going to be put to good use. I'm very close to hitting 'buy' right now instead of having it on repeat via Spotify!
All in all it's a great track to burst back into the charts and prepare for a new album with, and it will probably be heading towards that #1 spot very soon.