The reggaetoner aspires that his new song, "Mi gente", has a success story very similar to that of "Despacito" by Luis Fonsi, who according to the Colombian gave the Latins a "globalizing" power.
The songs of J Balvin are synonymous with success in the last two years, but the Colombian does not abandon his vision of "great dreamer" and assures that his music, now with "dancehall" touches, has broader horizons and transcends it. Latin.
"I no longer do music for Latinos, I'm Latin by nature, I want my music to be heard by the human race," says J Balvin in an interview in Miami, days after his new theme, "Mi gente".
Less than a week later, the video clip already has more than 32 million views on YouTube, showing that its people have responded again to their call, as it did with "Ginza", "Safari" or "Hey Ma" .
But the 32-year-old Latin star maintains his "do not take for granted" philosophy that every new song is going to be a hit.
"When you feel like you're winning, you're already losing," says Balvin, who until recently was an independent artist who worked his way through Colombia for years and then made an international leap.
José Álvaro Osorio Balvin, the true name of J Balvin, insists that one of the keys of his career is that his facets of artist and strategist form a "complete package", something he learned during the stage outside the record labels.
Thus, he is defined as a "great dreamer" who evades the license to see himself as "the number one" of a scene he shares with artists such as his compatriot Maluma, Puerto Ricans Luis Fonsi and Nicky Jam or the Spanish Enrique Iglesias.
J Balvin, who has changed his image and returned to a classic haircut after months of wearing it multicolored, does not expect "My people" to be part of a new job in the long run.
What Balvin does foresee is a "musical revolution" with a song in which he collaborates with Willy William, who became the most sought-after Frenchman through the Shazam musical application in 2016, with which he enters the field of "dancehall ".
