Kendrick Lamar premiered video for the song ELEMENT

Kendrick Lamar can be today, besides the most popular, hip hop artist more important, creative and innovative that has the musical genre. Their songs are raw and real, like their videos, which enjoy an artistic elaboration of film. The California native has just released his latest music video "ELEMENT" which corresponds to the third single from the album "DAMN".

The first video of the new album was HUMBLE, set in a church and published DNA, both close to the aesthetics of short films . The video was directed by Jonas Lindstroem & The Little Homies and apparently this combination will continue to work on the next videos, thanks to their artistic results.

The video could be somewhat biographical with the theme of having a strong childhood and the role of the father in the family. The losses of his two grandmothers can be the nuns that appear in the video and thus gives rise to the three videos that show a visual reflection about its origins, poverty, violence and how it has been able to get ahead.