Since the incursion of Korean rapper PSY (the stage name of Park Sae-Yang), the trend of K-Pop or Korean Popular Music, has been gaining momentum in the world music scene.
K-Pop transcends boundaries and can not be conceptualized as something uniform, stylistically speaking, just as we conceive salsa, rock, disco music. In the case of this trend, there is a mix of cultures, nationalities, styles and nowadays collects fanatics all over the world.
This kind of cultural package emerged as a style in the early 1990s by a government initiative aimed at exporting and spreading Korean culture. It is characterized by spreading catchy songs and exploiting the aesthetics of video clips, which traps the public captive of the millenials, and surpassing billions of reproductions on social networks, such as YouTube ( https://www.youtube.com/ Watch? V = CIFkqANsQes )
Now, K-Pop is fashionable, and has replicas outside Asia, such as the Bolivian LFB-K group, or the Venezuelan youtuber Jósema, which reverses themes in Korean into Castilian; And also girls like the Salvadoran women's group Bangerz.