Maluma
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Without abandoning his Latin roots, Maluma announces that he will sing in English.

Artist reviewed by:
SongBlog

Colombian singer Maluma announced today that it is preparing to sing in English but does not purport to abandon their Latin and urban roots, during his talk on the second day of the conference Billboard magazine, delivering a prelude to their annual awards. I want to make music in English. It is a personal taste I want to give me said reguetonero 23 years. I know I will enjoy very much. I am preparing for months. "The singer explained that takes time listening to music in English, while traveling with a teacher who works to expand their vocabulary and improve their pronunciation." However, that does not mean I'm going ditching my Latin world, which he'm in love, "he said." nCan be in Spanglish! The Americans love to sing in Spanish. Look at the success of 'Slowly,' "said the Colombian referring to the success of Luis Fonsi with Daddy Yankee, which already exceeds the billion views on YouTube. Experts at the Billboard Conference indicated today that the increased presence of songs Spanish in the international charts due to closer ties between urban and Anglo-Saxon pop sounds.

Colombian devoted an hour of his presentation before a large audience of emerging artists, publicists, journalists and record business and related companies music, to reveal new talents techniques that have made music artist in Spanish with more followers on social networks. Maluma, who broke the original record of "Despacito" to reach 9.3 million views in the first 24 hours of video of its new "Happy 4" theme, which is among 28 million views in four days, he explained that this has been the result of a planned teaser campaign on social networks. "If you saw my Instagram in the days before the launch you can see bits of video and hashtag # Feliceslos4. The idea is that fans get up in the morning wanting to see what's next we will put" he said. The strategy is part of a philosophy to manage their social networks, which earned 23.4 million followers on Instagram and 22.5 million "likes" on Facebook. In addition, Maluma is the only Latin artist who has six songs on the list of 50 videos YouTube most viewed daily worldwide.

Daily care of their fans represents an important source of pressure, although Maluma said that "it is a pressure" that "feel blessed" and "urges to do things better and better." The reguetonero said he is careful when hanging something on social networks, noting that the secret of its success lies in being "authentic, disciplined and grateful": three values ​​with which it is governed not only in their social networks but in your life as well, which recognizes learning them at home. Maluma said that thanks to that raised its foundation "Art of Dreams", which has started offering access to music and art classes for underprivileged children. "I feel I'm very successful because I am very happy. Beyond everything there is a man named Juan Luis (his first name) and I have very present," he said. "I have greatly fueled the spirit of Juan Luis and I have very present," he said. The presence of dozens of artists offering lectures and talks over three days in Miami Beach is the appetizer for the final act of the week, the Billboard Latin Music Awards that Thursday night will be held at the Watsco Center the University of Miami in Coral Gables.

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