A beautiful landscape is the cultural trait representing Latinos to the world for its warmth and its beaches as well; in addition to its geographical features how to dance is an element that defines us; rhythm and "taste" showing in every movement.
The sound collecting those items and a story told in song begins the first step to break the cultural barrier, language and distance between continents. The video can directly show the artist's image, representing, as well as strengthen the message of the song.
The videos that mark a before and after are known as icons, because they spend to become a piece of art in itself or simply a role model for other artists. Today it is common in the Video clips of popular Latin rhythms elements such as landscape, people and now spaces disadvantaged sectors of society are included.
One could say that it all started with the video of the song "Forgiveness" duet between Enrique Iglesias and Nicky Jam. The popularity of the song let the video tell a different story, the paradigm of Reggaeton broke loomed of "explicitness" to "romantic" allowed by the image of Enrique who owns an established company with songs of romantic type path and danceable.
From there, the appearance of some favored sectors in the videos became a new trend in Latin songs such besides the beautiful landscapes. Before each separately, now in this video along with a catchy song in the voice of Luis Fonsi, an icon of pop music romantic in Puerto Rico and Latin America Reggaeton next to the icon; Daddy Yankee. Music icons, sticky a melody and lyrics, some romance and sensuality, with the video highlights, successful elements that work slowly.
