The multitalented Kanye West, not surprising. This weekend shook the fashion world of Hip Hop, opening temporary stores or "Pop Up Stores" as they are commonly called these initiatives around the world where he exhibited and sold the clothes from the latest collection of the singer, part of the material marketing of their last studio album "the life of Paul." With this move Kanye keeps his word which said the album will bring surprises and it would be like a living being, with experiences never before seen in the world of music.
Kurrent Music was in the temporary store that opened in desing Distric of Miami in the US. From early morning long lines of fans to buy the goods were made, given the high temperatures found in Miami these days, staff Desing Distric handed out umbrellas and water bottles for attendees could expect some degree while comfort comes their turn to enter the store. Every now store employees dressed in clothes from the collection advertised items that were running ads that are not discouraged patients who were fans in line for more than 2 hours.
Once inside the store ample room painted white with the soundtrack of "The Life of Paul" background exhibited garments (12 in total) of the collection. Employees clients will explain how to order and end of the store were cash registers where goods purchased are canceled approached.
Prices ranged from $ 45 for a cap to $ 325 for a green military-style jacket that was coincidentally one of the first items sold out.
Now wait to see if Kanye and his team reveal sales figures and who else would join these initiatives to promote their music.
