With the boom of social networks, those artists already recognized in traditional media (TV, radio, print newspapers) as Shakira, Enrique Iglesias and other musicians longtime LATINO medium had to migrate to Youtube and other popular social networks, but at present it is the reverse.
There are many singers through Youtube publish versions of songs from their favorite artists, become viral or fail to consolidate a community (supscritores) following daily videos they publish.
Some of these singers, including Christina Grimmie who long before reaching greater popularity by participating in X Factor USA had already been telonera of S elena Gomez & The Scene thanks to the community that had in Youtube.
Besides them there are other singers who also have a good number of subscribers and who on several occasions have dared to do duets to go encompassing a wider audience.
Across the world, there is the case of Lucia Gil, a young Spanish woman who for 12 years (more or less) started singing and making their own videos of the songs they liked, she was editing her videos and appeared possibly in company her sister, who also supported with this mini project playing guitar, among other friends who came out dancing.
Later, Lucia participated and won unconcurso Disney Channel Spain (My Camp Rock) where he was consolidating his career as a television actress and singer, and had not achieved without the support of their community on the Internet.
Currently he has acted in several well-known Disney beings (as Violetta), he has had several tours in Latin America and various parts of the world. In addition to a series called "The Tour" he has recorded two albums and participated in a series for the web as "Xq Wait".
Personally, I have come to know the career of these two artists 2.0 through Youtube, and any other means, from Venezuela and very Gruppie that can be interpreted, they are in Spain (Lucia) and (Christina) in USA.
While music is a universal language, the internet is the way we all communicate now. Although there's nothing like a live and speak in person, Web 2.0 is a platform that catapults regardless of age and distance.