Music is essential in life, not only for the public but for brands and companies clothing, although in Collections launches, music is present there, accompanying each of the models. The public not only sees the clothes, but the lifestyle that exposes the mark irreverently on the catwalks.
One of the best - known releases worldwide clothing are presentations Secrect Victoria, better known as Victoria Secrect Fashion Show, all a brand experience, a live show with live music.
A well-known artist, in Vogue or something controversial, as long as is set to the brand image are some of the characteristics of the bands or soloists presented in Vivo.
In the case of Miley Cyrus, to the date of this parade, his image might be too controversial and affect brand image (see video presentation Miley Cyrus 2013 MTV Awards). While that would speak, but collides with the feminine and sexy figure offered by Victoria Secret.
Angels of Victoria should look sweet and nice. Still, a song Miley was chosen to give the show extra attention or "innovative element" and also the letter and the sound of music is linked to the history of this parade.
Moreover, advertising that involves choosing a suitable artist for the occasion, the song elegió it is linked to a story.
It is important to remember that Victoria Secret Fashion Show every defile presented is entertainment. Not only pasareja elements, lights and plot, and models (aspirational figure) will tell a story, music guide walking the parade, complete the magic of a Parisian Night.
