DJ Khaled has finally managed to get to the number one of the Billboard chart and his message to his fans was simple: “Fan luv we did it”. I don’t mean to rain on his parade, but the first thought I had when I read this, was that it probably wasn’t his fan base that got him there. It was the power of the Biebs.
Ever since Justin Bieber released his “Purpose” album, he’s been bigger than ever. He’s been breaking records and breaking hearts, I’m sure.
DJ Khaled has had powerful connections helping him out for ages, and I realize you don’t get these connections without being really good at something yourself and you have to have built your own fan base, but he has grown much bigger using those connections. But even his collaboration with powerful music business couple, Beyoncé and Jay Z, couldn’t do what Justin Bieber did for him.
Justin’s feature on “I’m The One” has made the track blow up from the moment the video for this track was dropped. It had many millions of views within the first two days that it was uploaded and was miles away from other videos that were trending on YouTube.
Justin has done one of the hardest things that a young artists could try to get done. He’s managed to keep the teenaged fans that joined him when he was kid, and cross over to a more mature (and very in the closet) type of Justin Bieber fan. This track will only push that forward as it will appeal to both audiences again.
But then the track also features one of the hottest rappers around at the moment: Chance the Rapper. The combination of these two, is like marketing heaven. Guaranteed success. Chance is the only rapper around who’s been able to make history just by being a streaming artists. He is notoriously known to refusing to sign a record deal with a major, because, well, basically he’s doing pretty good on his own.
All this online following coming together means this song was meant to blow up and luckily, it doesn’t sound like it was just thrown together. It’s actually not a bad track.
