Lost in Tomorrow Perspective on The Product

My day job is in marketing. I've worked with Amazon, Facebook and other big tech companies. There's a phrase in and around the tech industry that says "If the product is free, you're the product" -- meaning that companies give their services away in order to make money off your data. These companies truly don't care about you, your family, right or wrong. The only thing that matters is being able to post profits and please their shareholders.

I would call this active rock, or maybe alternative metal (if that's still a thing). It's fast and aggressive, but still has a radio friendly chorus to get carry it's message to a wider audience.

This is a new project for me, launched less than a year ago in October 2023. We've been releasing roughly a song a month since then and they vary in style from RATM-inspired rock (No Anthem) to dynamic and progrssive-leaning rock (Fault Lines). My goal is to not have a style as much as a sound -- meaning that, in whatever genre I'm writing or recording, you'll still hear my sound.  

For this song in particular, trust and manipulation. People believe social media is an innocuous hobby, without realizing how much of a negative impact it has on your thoughts, your mood, and your life.

There are so many artists I'd love to work with. Top of the list is Rick Rubin. But if we're talking other artists, I have two very different answers: Trent Reznor, because he's a legitmate legen and a personal inspiration. And Run the Jewels. I'm not a hip hop artist, but their groove, their lyrics and their overall attitude is a great match for me. 

I want them to move. Their head should be bobbing at some point in the song or I havent done my job. Beyond that, I just want people to feel whatever emotion comes up. There's no right or wrong. Just feel.

I found music again after more than a decade away and it was Rick Rubin and his definition of success that made a massive difference to me. According to him, a peice of art is a success as soon as you are happy enough with it to share it, full stop. Anything that happens after you share it is out of your control. 

The artists job is always to express themselves as a way for connect with other people and let them know they're not alone, that someone else feels the way you feel.

For my music to better your life in some way. Whether that's helping you to understand that you're not alone or just getting you to bob your head when you're in an otherwise shitty mood.

I stopped making music for about 15 years in order to focus on being a parent. It wasn't until I was finally able to overcome my own issues and start recording again that I realized how desperately I missed it. For me, it's not a choice. 

The music industry is not the music industry anymore. It's the celebrity industry. I love a well-branded artist as much as the next guy, but some musicians -- I would argue the real musicians -- don't want to focus on that. Let music be music.