In another universe, you could easily see Salomón Villada Hoyos as a typical 20-something-year-old, club-hopping, sliding in-and-out of girls’ DMs, but also going through the normal growing pains of young adulthood—paying rent, making sure his parents are doing well, and perhaps finding the one. Well, in the real world Salomón Villada Hoyos is FEID, a hitmaking singer/songwriter whose last album, 19, was nominated for a Latin Grammy for Best Urban Music Album. For the Medellín, Colombia-born artist that moment was a career highlight but not its apex.
His recent album FERXXO VOL.1 M.O.R” (MENSAJES ON REPEAT) proves to be another step in the right direction not only for another invite to Latin music’s biggest night but also to push the urbano genre forward. M.O.R. is a trip into FEID’s younger self’s two-way messages.
“The acronym M.O.R. means MESSAGES ON REPEAT. They’re 15 old school text messages. I would read them over and over again, to tell [the ladies] what I was thinking,” he says of the album’s concept. “The album has a romantic undertone but as I have been polishing my way of writing in recent years it comes with authentic messages—so pure FEID phrases!"
“I think that I'm building my corner,” he says confidently.
Now, that’s a message that will certainly be on repeat.