“This is what Americana should sound like today, and too often does not. These are expertly crafted songs that owe a huge debt to the historic roots of American music but refuse to be bound by any stuffy idea of tradition.” – No Depression Playing 355 shows in two years, while also releasing a Christmas EP (Wintering Heart) and a live album (Live at the Red Clay Foundry), has taken him far and wide in his travels and given him some insights. “I feel strongly the duality of the artist. On one hand, I am compelled to speak about what I see and have experienced. But, I also feel the pull to speak about how things could be.” he says. “In my experience there is so much more that we agree about than what divides us. I think people sometimes just need help seeing hope.” In his new album Where the Light Ends, Bradford balances that duality with a masterful grace. Lyrically, he speaks of the raw reality of the human condition with passion, sharing tales that are shaped by grief and longing colored by wistfulness and regret, but are lifted by enduring hope, humility and love. “In my travels, I’ve met a lot of people going through hard times,” he reflects, “I want them to know they’re not alone. We’re in this thing together.” Though his new project is titled Where the Light Ends, it speaks eloquently of a brighter future. www.BradfordLoomis.com